Things to Know About Trademarks

Things to Know About Trademarks

Trademarks
If you are starting a business or rebranding, you have a lot to consider. One thing that should be high on your priority list is trademarking your brand. This is not something you should do on your own - instead, consult with a trademark lawyer who can provide advice and navigate the process for you. What Do Trademarks Protect? Trademarks protect many aspects of your company’s brand, including the business name, logo, symbols, and more. If something represents and identifies your business and its products or services, it should likely be trademarked. Do You Need Official Trademark Protection? You can have some legal protection of your brand by simply using it and making it known to the world. However, by applying for and obtaining an official trademark from the USPTO,…
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Overview of Trademark Searches

Overview of Trademark Searches

Trademarks
Before you spend too much time, money, and energy developing and trying to protect your small business brand, you should have a thorough trademark search conducted. A trademark search is an involved process, usually conducted by a professional searcher, that scours trademark registries and identifies any marks that might cause issues with your brand. A search can involve current registrations with the United States Patent and Trademark Office (USPTO), as well as pending registration applications. While there is no official requirement by the USPTO to have a trademark search conducted before you apply for trademark registration, it is highly advisable to do so. Failing to perform a proper search can leave you open to legal challenges of your mark, as well as accusations of infringement by other parties with registered…
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